Fastrack Perfumes
Creative production for Fastrack's new range of perfumes
(Client)
Fastrack
(Year)
2024
(Services)
3D Videos, Product Photoshoot, Ecomm Creatives, Social Posts
Perfumes for
Every Vibe
An end to end project wherein the complete creative suite was covered with 3D videos for perf marketing, a photoshoot for the thumbnails and high quality 3D renders for the A+ creatives.
The Brief
Fastrack was launching their new range of perfumes, and we were tasked with the creative conceptualization and execution of the following:
3D product animations to be used as video ads
3D renders and photographs for A+ content and thumbnails
A set of 2D creatives for Amazon ads
The goal was to maintain the messaging of the perfumes as "Perfumes for Every Vibe", ensuring this theme was reflected across all assets. The perfumes were divided into two sets: a men's range (Ease, Rush, and Night Out) and a women's range (Girl Boss, Wander, and Lush).
The Aamras Treatment
We decided to build on their existing messaging by mapping each perfume to its respective setting and use case. This added an extra layer to the "Perfumes for Every Vibe" theme in a natural way. This approach gave each perfume its own distinct identity—through aesthetics, color palette, tone, etc.—while still maintaining consistency as part of the same collection.
The unique shape of the bottle and its slanted positioning were given special focus across both static and video assets. In the video ads, smooth transitions were used to switch between settings while maintaining a match cut on the bottles in their slanted pose.
Credits: Photoshoot executed in partnership with Adithya Jayaram & Team.
Lifestyle Shoot
Ingredients Shoot
Fastrack Perfumes
Creative production for Fastrack's new range of perfumes
(Client)
Fastrack
(Year)
2024
(Services)
3D Videos, Product Photoshoot, Ecomm Creatives, Social Posts
Perfumes for
Every Vibe
An end to end project wherein the complete creative suite was covered with 3D videos for perf marketing, a photoshoot for the thumbnails and high quality 3D renders for the A+ creatives.
The Brief
Fastrack was launching their new range of perfumes, and we were tasked with the creative conceptualization and execution of the following:
3D product animations to be used as video ads
3D renders and photographs for A+ content and thumbnails
A set of 2D creatives for Amazon ads
The goal was to maintain the messaging of the perfumes as "Perfumes for Every Vibe", ensuring this theme was reflected across all assets. The perfumes were divided into two sets: a men's range (Ease, Rush, and Night Out) and a women's range (Girl Boss, Wander, and Lush).
The Aamras Treatment
We decided to build on their existing messaging by mapping each perfume to its respective setting and use case. This added an extra layer to the "Perfumes for Every Vibe" theme in a natural way. This approach gave each perfume its own distinct identity—through aesthetics, color palette, tone, etc.—while still maintaining consistency as part of the same collection.
The unique shape of the bottle and its slanted positioning were given special focus across both static and video assets. In the video ads, smooth transitions were used to switch between settings while maintaining a match cut on the bottles in their slanted pose.
Credits: Photoshoot executed in partnership with Adithya Jayaram & Team.
Lifestyle Shoot
Ingredients Shoot
Fastrack Perfumes
Creative production for Fastrack's new range of perfumes
(Client)
Fastrack
(Year)
2024
(Services)
3D Videos, Product Photoshoot, Ecomm Creatives, Social Posts
Perfumes for
Every Vibe
An end to end project wherein the complete creative suite was covered with 3D videos for perf marketing, a photoshoot for the thumbnails and high quality 3D renders for the A+ creatives.
The Brief
Fastrack was launching their new range of perfumes, and we were tasked with the creative conceptualization and execution of the following:
3D product animations to be used as video ads
3D renders and photographs for A+ content and thumbnails
A set of 2D creatives for Amazon ads
The goal was to maintain the messaging of the perfumes as "Perfumes for Every Vibe", ensuring this theme was reflected across all assets. The perfumes were divided into two sets: a men's range (Ease, Rush, and Night Out) and a women's range (Girl Boss, Wander, and Lush).
The Aamras Treatment
We decided to build on their existing messaging by mapping each perfume to its respective setting and use case. This added an extra layer to the "Perfumes for Every Vibe" theme in a natural way. This approach gave each perfume its own distinct identity—through aesthetics, color palette, tone, etc.—while still maintaining consistency as part of the same collection.
The unique shape of the bottle and its slanted positioning were given special focus across both static and video assets. In the video ads, smooth transitions were used to switch between settings while maintaining a match cut on the bottles in their slanted pose.
Credits: Photoshoot executed in partnership with Adithya Jayaram & Team.
Lifestyle Shoot
Ingredients Shoot